Charlie Rose for MacBook Air

Charlie Rose, host of a self-titled news talk show on PBS, sacrificed life and bodily harm in order to save his MacBook Air laptop computer from damage in a fall in New York.

At the top of the show Rose explained that he’d taken a spill. But the influential tech blogger Mike Arrington — who was recently on the show — called up Rose’s producer to ask what really happened to the host.

Arrington reports that Rose tripped in a pothole walking down 59th St. in Manhattan.

The host, whom Arrington says is a gadget-hound, was carrying his new MacBook Air, and thus he had a big decision to make: Protect his face, or the beautiful machine? In the split-second before he kissed the pavement, Rose chose to save the computer.

Talk about a perfect salesman to do the pitch on your new product: the guy who took a shellacking like that to protect it from harm.

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October 6, 2008